Congratulations. You’ve done it. You’ve quit your stable 9-to-5, alienated your significant other, and decided to bet your entire inheritance on an app that connects cheese enthusiasts with local tarot readers. You’re a “Founder” now.But here’s the cold, hard, sarcastic truth: Nobody cares.In a world where 90% of startups fail before they even get to the “hiring a biscuit consultant” …
What you see is not always what you get
“Just email the file. It’ll be fine.”Those are the famous last words of a marketing budget. In the world of high-stakes print, that sentence is the equivalent of saying “I’ll perform my own root canal.” It sounds cost-effective until the blood starts hitting the floor.Print isn’t plug-and-play. You can’t just sacrifice six hours of your life to a “free” design …


